Collection: Fiji
Fiji Water is a popular premium bottled water brand, sourced from an artesian aquifer in the Yaqara Valley on the island of Viti Levu in Fiji.
Fiji Water is drawn from a protected underground aquifer, which is naturally filtered through layers of volcanic rock, giving it a unique mineral profile. The process of natural filtration imparts a slightly alkaline pH, along with a smooth taste and minerals like silica, calcium, and magnesium.
The water is bottled at the source in Fiji, which the brand emphasizes as a key aspect of its purity and uniqueness. This origin story, along with the pristine image of Fiji’s tropical environment, is a major part of the brand's marketing appeal.
Fiji Water is known for its upscale branding, and it's often positioned as a luxury bottled water, found in high-end restaurants, hotels, and health-conscious circles. However, it has also faced criticism for the environmental impact of its global transportation and concerns over the ecological footprint of its production processes. Nonetheless, Fiji Water continues to be a popular choice among those who appreciate its taste and premium image.
